A sponge is a tool or cleaning aid consisting of porous material. Sponges are usually used for cleaning impervious surfaces. They are especially good at absorbing water and water-based solutions. Sponges are commonly made from cellulose wood fibres or foamed plastic polymers.On average people couldn’t care less about sponges. A missed opportunity if you ask us. Ordinary is here to put the ‘extra’ in extraordinary.

Max Siedentopf is a multidisciplinary creative working at KesselsKramer in Amsterdam. At the beginning of this year he founded a quarterly fine art photography magazine called “Ordinary” together with the designer Yuki Kappes. The magazine takes a refreshing look at the mundane objects around us. Every issue revolves around one of these ordinary objects, which also comes as an extra inside the magazine. This object is sent to artists from around the world, to work their magic with it.

Artists Include:

Thomas Albdorf, Mauricio Alejo, Roger Ballen, Olaf Breuning, Blaise Cepis, Harmen de Hoop, Annegien Van Doorn, Brad Downey,  Petros Efstathiadis, Maurice van Es, Kostis Fokas, Jacob Haupt, Inka & Niclas, Thomas Nondh Jansen, Anouk Kruithof, Mazaccio & Drowilal, Bianca Pilet, PUTPUT, Augustin Rebetez, Anna Lomax & Rebecca Scheinberg, Dom Sebastian,  Yumiko Utsu,  We Make Carpets.

The magazine will be launched on thursday the 9th of june at PhotoQ in Amsterdam and will be available in select bookshops in the Netherlands, UK, Germany, Switzerland, Austria and online at https://ordinary-magazine.com/